Recently I had the opportunity to attend The Art of Marketing conference in Vancouver and having never been at one before I wasn’t sure what to expect. Thankfully it was well worth the price of admission as I was so inspired by the calibre of the presentations. It was an all-star line up of marketing presenters that started with Mitch Joel, Bill Taylor, Avinash Kaushik, Gary Vaynerchuk, and Guy Kawasaki. Everything was tied together by a superb job of MCing by Ron Tite. Here are some of the highlight tweets:
Keynote #1: Mitch Joel
@SmallBusinessBC: Percentage of people clicking on banner ads since 2007 dropped 50% since 2007 @mitchjoel #taom
@sammacmillan:Letting a newbie run your social media is like letting @mitchjoel be your electrician because he turns on lights a lot. #taom
@jillianwalker: There are more grandparents on Facebook than high school students. – @mitchjoel #FamilyStalking #TAOM
@TLCHOME: We know 75-80% of online shoppers read online reviews & negative review converts to a sale more than positive reviews. @mitchjoel #taom
@tnjohan: Brands are being brought into #SM kicking & screaming, it’s the consumer leading the charge – @mitchjoel #TAOM
@jillianwalker: Who is better to talk about your brand? Not you. Not your marketing team. The consumer… which could be a hot blonde. @mitchjoel #TAOM
@jason_baker: The average consumer spends 17 hours a month watching YoutTube videos. @mitchjoel #taom
@sammacmillan: 80% of consumers first brand interaction is with a search result. Staggering! @mitchjoel #taom
@RealWisam: Digital Media has become the biggest lead generation tool the world has ever seen – @mitchjoel #TAOM
@sammacmillan: #taom wisest words of the day – social media is not about conversation, it’s about making it sharable and findable. @mitchjoel
Keynote #2: Bill Taylor
@roanneweyermars: Every company has interesting people. To be successful we must keep our interesting people interested. #taom
@glennhilton: How can you make every encounter with your clients & really everything you do as a business… more memorable? ~@practicallyrad #taom
@LiamLahey: One of your jobs…is to stay interested; customers sense this immediately. Success is about so much more today than price ~Bill Taylor #taom
@jason_baker: Don’t think of customer service as a customer service expense, think of it as a marketing experience. @practicallyrad #taom
@LiamLahey: The most creative leaders say to themselves ‘let’s learn from great innovators in other industries’ ~Bill Taylor #taom
@Ian_Cruickshank: Don’t problem solve – Solution find. There is likely someone who has already found the solution – ask – engage and reward #taom
@sonsryan: You need to conduct yourself as a smart person that other smart people want to work with. ~Bill Taylor #taom
@cadijordan: You can’t let what you know limit what you can imagine! – @practicallyrad #Taom
@lmchew: Love this: “Humbition” ambition tempered by genuine humility. Be the kind of smart person people want to work with. @practicallyrad #taom
@self_edu: Am I learning as fast as the world is changing? Great question and talk by Fast Company founder Bill Taylor at #TAOM
Keynote #3: Avinash Kaushik
@TLCHOME: Don’t try to improve your biz by 1000%- improve 1000 things in your biz by 1% -@avinash #taom
@joelinex: Businesses die because their marketers are measuring page views or clicks. ~@avinash #TAOM
@leah_poulton: Bounce rate = “i came, I puked, I left.” On the list of super lame analytics from @avinash. #taom #analytics
@joelinex: If I could take a single measurement to an island & make love to it, it would be Task Completion Rate. Stop sucking ppl.” @avinash #TAOM
@OnlineStrategy: #TAOM Awesome metrics: visitor loyalty, recency, depth of engagement, conversion, task completion rate…YES! YES! YES! From @avinash
@LiamLahey: I measure on Twitter amplification (measures RTs)…it’s not that you tweet, what matters is does it cause a ripple? ~@avinash #taom
@DennisPang: Number of people who proactively list you is the Twitter metric to monitor, not the number of followers.@avinash #taom
@LiamLahey: It’s amazing how poorly people measure YouTube…true measure of success is likes & dislikes” @avinash #taom
@sammacmillan: Everytime you use Flash on your website, a puppy dies #Taom @avinash
@maurar: Most websites are designed by HPPOs – highest paid persons opinions. #TAOM @Avinash
@lmchew: Re websites: “If you want me to give you money, make it frigging easy!!” @avinash #truth #taom
Keynote #4: Gary Vaynerchuk
@mitchjoel: well, @garyvee that’s one way to make an intro. Lol. Thunder! #TAOM
@jeremylim: Whats the ROI of your mother? ~@garyvee #taom
@LiamLahey: Search.Twitter.com is the greatest listening tool of our time. ~@garyvee #taom
@YaletownSanam: The one person at #TAOM who doesn’t have a cell phone http://yfrog.com/h84z7pdj
@maurar: Napster disrupted the music industry. What’s next? We are all underestimating the power of Social Media/the Internet. @garyvee #TAOM
@604Meghan: Stop spending money on dumb sh*t, and start spending it on talking to human beings who’re passionate about your brand. ~@garyvee #TAOM
@604Meghan: Content is king. But Marketing’s the queen. And that b*tch runs the household, says @garyvee #TAOM
@jason_baker: People aren’t looking at billboards, they’re even looking at the f**kin road… They’re too busy texting while driving. ~@garyvee #taom
@604Meghan: Traditional media isn’t broken. It’s mis-priced for 2012. That’s all. It still works. It’s just far overpriced now. @garyvee #TAOM
@mijaypavon: Battle changes from acquisition to retention. It’s not about getting everyone, but keeping everyone you get. ~@GaryVee #taom
@CameronHerold Hey companies on social media. Stop acting like a 19 year old boy (trying to close on the first move). Get to know us first. @garyvee #TAOM
@LiamLahey: Shock & awe your customers w/ what matters to them, not you. ~@garyvee #taom
@PaulaCusati Change the relationship with customers by emotionally connecting with them. Understand their context to connect. @garyvee #taom
@glennhilton: Next time you hear some guy say “But they stole my idea”, punch them in the head! Ideas are BS. Execution is the game. ~@GaryVee #taom
@maurar: @garyvee is a rock star, running thru the crowd doing Q&A and hugging it out. I want a hug. #TAOM yfrog.com/edgvbzj
@andreabaxter: Number of swearwords in @garyvee’s speech at #TAOM? Infinite.
Keynote #5: Guy Kawasaki
@SmallBusinessBC When crafting a message tell a story, don’t use industry acronyms, add a human touch @GuyKawasaki #taom
@SaraClark_: Nobodies are the new somebodies. ~Guy Kawasaki #taom
@Moldster: Now that I have @guykawasaki’s approval I can watch Never Say Never to “learn about marketing” #taom #bieberfever
@SmallBusinessBC: Key to a great presentation = 10 slides, 20 minutes and 30 point size font @GuyKawasaki #taom
@TLCHOME: Engage: fast/many/often – @GuyKawasaki #taom
So those are them. It was a fun day and the presenters all did a fabulous job and thanks everyone for contributing great tweets!
For those of you who attended, if you felt there was any that were missed, feel free to jump in and add your suggestions to the comments so we can have a full thread of all the best of TAOM in one place. Links to conference notes are welcome too.
